- Initial order of 100 units driving efficient and sustainable logistic solutions.
- Phased rollout across key markets like Mumbai, Delhi NCR, Bangalore, Hyderabad, and Chennai.
New Delhi, 18th March, 2025: Eicher Trucks and Eicher, a business unit of VE Commercial Vehicles announced commencement of supplies of the Eicher Pro X small truck to Magenta Mobility, a leading logistics solutions provider that is committed to driving innovation and providing sustainable mobility solutions for India’s evolving logistics landscape. As per phased plan for initial order of 100 units, the first batch of Eicher Pro X small trucks featuring 1.7T payload will be deployed across Magenta Mobility’s operations in major markets, including Mumbai, Delhi NCR, Bangalore, Hyderabad, and Chennai. These vehicles will play a key role in reinforcing Eicher Trucks and Magenta Mobility’s vision of driving sustainable logistics and strengthen Magenta Mobility’s mission of decarbonizing India’s supply chain.
Speaking on the occasion, Mr S S Gill, Chief Commercial Officer VE Commercial Vehicles, said, "Through this association with Magenta Mobility, we are driving the future of smart logistics with advanced, eco-friendly transportation solutions The Eicher Pro X range is designed to meet the growing demand for high performance, energy-efficient vehicles in the mid-mile and last-mile delivery sectors and aligns with Magenta Mobility’s focus on decarbonizing last mile mobility"
"Partnering with Eicher Trucks and Buses and integrating the Eicher Pro X trucks into our fleet marks a pivotal moment in our commitment to transforming last-mile logistics in India. This collaboration not only strengthens our ability to offer efficient, sustainable, and reliable transportation solutions but also aligns with our vision of delivering high-performance, eco-friendly options for our diverse customer base,” said, Mr. Maxson Lewis, Founder and CEO Magenta Mobility
Unveiled at the Bharat Mobility Global Expo 2025, the Eicher Pro X range marks Eicher’s entry into the fast-growing 2-3.5T segment, redefining last-mile logistics with best-in-class cargo space, energy efficiency, and driver-centric features like air-conditioned cabins and advanced safety systems. Co-developed with leading logistics players in key sectors such as e-commerce, FMCG, and parcel & courier services the Eicher Pro X is designed to serve the rapidly evolving needs of these demanding segments. Designed for city and near-city distribution, it offers an industry-leading turning radius and visibility. Eicher’s Uptime Centre provides 24/7 monitoring, AI/ML-driven remote diagnostics, and FOTA-enabled telematics for seamless updates.
Integrated with the 'My Eicher' app, these vehicles ensure optimal performance, backed by a nationwide network of 1000+ touchpoints, 470+ service centers, and 7000+ parts outlets.
Magenta Mobility, with a fleet of over 2,600 electric vehicles across 18+ cities, is rapidly expanding its presence in India, strengthening its footprint in key markets while scaling its fleet to meet growing demand. With a focus on sustainable growth, the company continues to build a robust ecosystem, driving widespread adoption of electric mobility in logistics.
About VE Commercial Vehicles Limited (VECV):
VE Commercial Vehicles Limited (VECV) is a joint venture between the Volvo Group and Eicher Motors Limited. In operation for 15 years, since August 2008, the company produces and sells the complete range of Eicher branded trucks and buses in 40 countries, Volvo Buses India, exclusive distribution of Volvo Trucks in India, engine manufacturing and exports for Volvo Group, Eicher’s non-automotive engines and component business. A multi-brand multi-division company, backed by innovative products & services, VECV today, is recognized as an industry leader for modernizing commercial transportation in India and developing world.
For further information, please contact:
Namah Chawla
PR & Corp. Communications, VECV
nchawla2@vecv.in
About Magenta Mobility:
Magenta Mobility is a leading integrated E-Mobility solutions provider, committed to decarbonizing India’s supply chain with safe, smart, and sustainable logistics. With a fleet of over 2,600 electric vehicles across 18+ cities, it serves key sectors like e-commerce, grocery, FMCG, and pharmaceuticals, supporting mid and last-mile deliveries. Through its ‘Ab Ki Baar Dus Hazaar’ campaign, Magenta aims to expand to 10,000 electric cargo vehicles while fostering employment opportunities for India’s GIG workforce. Its advanced software platform streamlines charging, fleet operations, and crew management, reinforcing its commitment to innovation in electric mobility. Magenta operates 100 charging depots, completes 14 lakh+ monthly deliveries, has driven 35.2 million clean kilometers, offset 1030 tonnes of CO2, and employs 2700+ delivery executives.
For further information, please contact:
Marylou Dsouza | Synapse PR
Marylou@synapsepr.co.in
M: 9167562658