The facility also features dedicated EV charging infrastructure, including fast and slow chargers, and EV-specific service bays to meet the growing demand for electric small trucks.
Eicher Trucks & Buses a division of VE Commercial Vehicles Ltd. (VECV), has inaugurated its first exclusive dealership for the newly launched Eicher Pro X range. The dealership, operated by AV Motors, is located in Bhindarpada-Thane and is designed to enhance the vehicle-buying and servicing experience by incorporating advanced technology.
Strategic location
The dealership is strategically positioned to serve key logistics hubs, industrial areas, and business districts in Mumbai. This location makes it an important access point for fleet owners and transporters seeking efficient and connected small commercial vehicles, the company said.
The facility also features dedicated EV charging infrastructure, including fast and slow chargers, and EV-specific service bays to meet the growing demand for electric small trucks.
The dealership is connected to Eicher’s Uptime Centre, ensuring vehicle availability and operational efficiency. Customers will have access to trained technicians, doorstep service bikes, and GPS-enabled on-road breakdown support. Demo vehicles will be available for product experience and test drives, while a multi-application display of the Pro X range will cater to industries such as e-commerce, FMCG, parcel and courier, and last-mile logistics.
Focus on digital and customisation
The dealership introduces an omni-channel retail experience with advanced digital tools, including a customisation zone where customers can select from multiple cargo body designs, load decks, fuel variants, and colour options. This approach aims to provide a more informed and flexible decision-making process for customers.
SS Gill, chief commercial officer, VECV, described the opening as a step towards enhancing customer experience and shaping the future of last-mile logistics.
Ramesh Rajagopalan, EVP, customer service, retail excellence and network development, VECV, highlighted the importance of the dealership in delivering innovative products and a better retail and service experience.
Eicher has also partnered with Charging Point Operators (CPOs) to provide access to over 14,000 EV charging stations across India, supporting its commitment to sustainable mobility.